Digital Marketing Manager (m/f/d)

Share your passion for best-in-class digital advertising and become part of our team as Digital Marketing Manager (m/f/d)

Tasks

• Foster and own an established relationship with relevant stakeholders within Oetker Digital and with Oetker Group companies, including brands, such as Dr. Oetker, Radeberger, Coppenrath & Wiese, Juit, Flaschenpost, and many more
• Work directly with a diverse set of companies from the Oetker Group to fuel and support their digital marketing transformation, with a strong focus on strategic consulting and capability building
• Plan, execute, monitor and optimize high performing Social Media Advertising campaigns along the sales funnel from branding to performance goals
• Work with external and internal stakeholders like the MarTech -and Data & Insights Team to drive holistic Digital Marketing along all areas of the consumer journey. Build on relevant data to boost marketing efficiency and effectiveness in the areas of campaign planning, audience and creative optimization as well as performance measurement
• Develop for the group companies digital marketing strategies in line with business and marketing strategies and support in collaboration with their agency partners or in own execution the operationalization
• Support our Oetker Digital Ventures with marketing expertise along the product development process from demand validation to scaling

Requirements

• A strategic mindset combined with an operational drive
• Proven hands-on experience in planning and managing Social Media Advertising campaigns on the newest and most common social media platforms, like Meta, Pinterest, TikTok and YouTube.
• Project & stakeholder management expertise, ideally experienced in agile processes
• Excellent digital marketing knowledge, particularly in data-driven marketing including first-party data strategies
• Communication, collaboration, presentation, and moderation skills
• Fluent in German and English

A huge plus but optional:

• Gained insights in FMCG industry or Start-Up environment
• Proven hands-on programmatic advertising experience with an ad server solution (e.g. DCM, AdForm) and audience management platforms (e.g. DMP, CDP)

Benefits

• A dynamic, welcoming workplace in Berlin (with a terrace on Spree River)
• A hybrid working model with flexible working hours to maintain a healthy work-life balance
• Inspiring colleagues: we are working in international and talented teams.
• Crossfunctional and interdisciplinary teams with flat hierarchies and fast decision making
• Annual personal development budget up to 1,500 (for conferences, courses etc.)
• English and German language courses are offered at different language levels
• Equipment of your choice e.g. Macbook or Lenovo, keyword, mouse, headphones, additional screen, etc. for your home office set-up
• Company pension scheme, personal accident insurance and the opportunity to take a sabbatical
• Corporate discounts from a wide range of external partners