Lead, Global Licensing - Marketing

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Position Summary

Under Armour Licensing is looking for a dynamic Marketing Manager to drive Outbound License Partner marketing on behalf of the Brand. Under Armour is looking for an organized, ambitious, detail-oriented teammate. The Manager will be responsible for leading the license partner marketing strategy and ultimate go-to-market execution, which will require them to work with each License Partner on their marketing strategy and liaise with Under Armour marketing teammates to ensure alignment and secure approvals. Candidate must have a strong marketing and/or project management background, understanding of Brand/Product marketing approval processes, experience working with partners, and comfort with establishing new processes. This individual must have strong leadership, interpersonal, and communication skills as well as a desire work in a fast-paced environment, learning and adapting as needs of the business change.

Essential Duties & Responsibilities

Partner with licensees to drive their marketing strategy and budget in alignment with UAs inline marketing strategy. Contribute to the overall brand strategy across the entire outbound licensing portfolio. Full marketing life-cycle management: deliver seasonal direction, measure impact, iterate.
Quarterly (or more frequently as needed) review of licensee proposed allocation of marketing budget to sign off. Ensure licensees are spending both their marketing and promo budget per their contract.
Proactive share-out of the inline marketing strategy, campaigns, branding guidelines, and assets to licensees. Publish license branding guidelines of a regular basis, ensure License Partners have timely access to all relevant imagery, copy and related files.
Lead with a global point of view, considering each markets unique local needs, while balancing that with global Under Armour strategy.
Project management of licensee marketing materials approvals:
Establish and document new processes in order to expand and globalize the licensing business, while also delivering Brand-right, locally relevant messaging. Ensure all stakeholders (HQ, Region, Country) are aligned with processes and deliverables.
Guide licensees through process to produce content that is Brand-right for regions/wholesale partners across all forms of marketing: print, digital, OOH, in-store, social, paid search, etc. Ensure that all timelines, approvals and necessary marketing materials are delivered on-time and to Brand standard.
Drive reviews and approvals for all marketing content (e.g., photoshoots, videos, catalogs, POP materials, copy, packaging, etc.) with all internal stakeholders.
Integrate licensing products into relevant marketing timeline moments, consumer journeys, photoshoots, seeding, etc. as applicable/available.
Optimize DTC Activation & Execution (PDP assets, grid page disruptors, guided selling, email marketing, etc.)
Liaise with UA teammates in Product, Brand Marketing, Sports Marketing, Packaging, Sustainability, Legal, and others to ensure cross-departmental alignment.
Operate independently in a highly entrepreneurial environment.
Other duties as assigned.

Qualifications (Knowledge, Skills & Abilities)

Exceptional organizational skills and attention to detail
Project Management
Partner Management
Negotiation & Influence
Ability to multi-task across categories & functions
Ability to communicate and collaborate in English and present effectively to a variety of audiences is required. Ability to communicate in a language other than English is a plus.
Ability to read, analyze, and interpret contracts, general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports and business correspondence and to effectively present information to all levels of the organization and respond to questions from groups of managers, vendors, clients, and customers.
Ability to calculate figures and amounts such as ROMI, ROAS, discounts, interest, percentages, margin, and CAGR. Ability to understand and apply concepts as needed for data analysis of reports.
Ability to understand and apply concepts as needed for analysis of marketing campaigns, quarterly business reports and strategic business planning.
Ability to define, prioritize & efficiently solve problems. Ability to collect data, establish facts, and draw valid conclusions.

Education And / Or Experience

At least 5 years in marketing and/or project management role; or equivalent combination of education and 3+ years of related experience.
Experience working within a matrix environment and/or covering global responsibility is a plus.

Other Requirements

Location: This individual must reside within commuting distance from our global headquarters in Baltimore, MD.
Return To Work Designation: 2 days a week in-office, the remainder of work week remote.
Travel: Very limited
Licenses/Certifications: PMP Project Management Certification is a plus

Relocation

Managed Budget

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.


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