Senior Marketing Manager B2B Product and Account-based

YOUR FUTURE, ON DEMAND

The ideal blend of stability and flexibility. A genuinely human employer that cares for people and the planet. True autonomy to shape what comes next, for us and you. This is the perfect platform to take your career where you want.

Back in 2005, we pioneered Europe s first TV streaming service. Today, we re the world s first certified climate neutral TV streaming provider. 3 million users across three countries. Over 230 colleagues of 47 nationalities. We re the grown-up start-up, helping to shape a better future since day one. That hasn t changed, even if the world has. We re friendly, international, inclusive and our people say we re reliable and transparent, too. It s why they trust us and believe in what we do.

THE ROLE

Zattoo is looking for a talented Senior Marketing Manager B2B Product & Account-based (f/m/x) to drive our fast-growing TV Platform business. You would work cross-functionally with the other members of the marketing team, sales, product, project and customer success management to conceptualize, plan and roll-out initiatives and assets that effectively market Zattoo s leading end-to-end white label TV services product offering across Europe. You would also build account-based strategies focusing on both existing accounts as well as new target customers to create demand, nurture interest and activate sales among them. This role reports directly to our highly experienced Head of B2B Marketing and aims to expand and develop Zattoo s Europe-wide product awareness, significance, understanding and ideally buying intent towards a solid sales pipeline and market share towards expanding the positioning of our leading products well beyond the German-speaking footprint.

THE TEAM

As of today, Zattoo s B2B unit offers fully hosted and managed white label IPTV & OTT services to more than 35 customers including 1&1 Telekom in Germany and Salt in Switzerland. What started as a small B2B team in 2012 and inside a company streaming television already since 2005, has established itself as a successful business division alongside the company's Direct-to-Consumer and Digital Advertising Services businesses. The Zattoo B2B Team is a diverse mix of experts from over 40 countries that combines years of experience with a high degree of responsibility and professionalism. We thrive in team-spirit and a hands-on mentality, much as a professional, market-oriented work ethic, and believe that winning new customers from projects that create high satisfaction, always needs a motivated and empowered team.

WHAT YOU LL DO

• Build a deep understanding of our offering, products, customer journey and touchpoints , including strategic and user-centric product value, where necessary in technical detail
• Develop a deep knowledge of how our sales, business development, customer success and project teams work, their objectives, and Zattoo s overall as well as B2B strategy
• Lead the design and development of communication and marketing assets on product usage, requirements and business cases through closely working with product management and other internal stakeholders, analyzing relevant data sources and conducting product marketing / communication-focused customer research
• Sparr with Product on our product vision, roadmaps and regular use cases from a marketing vantage point, which may include the occasional immersing in product epics and corner cases, always considering technical complexity and user experience but ultimately also the way in which a solution can be effectively communicated towards building mental availability across the sales funnel in both short- and long-term
• Measure impact of product communication by implementing and tracking key metrics
• Juggling of competing priorities on a daily basis, finding the right balance between short-term fixes and strategic activity among the creation of marketing assets, product communication and campaigns
• Collaborate with the Head of B2B Marketing on optimal link-up with our overall strategy, demand generation and community-building as well as the buy-in and appropriate resource allocation of senior management to our effort

WHAT YOU LL BRING

• Minimum of 5 - 7 years of experience creating B2B marketing assets and running marketing activities / campaigns, including their measurement including the end-to-end management of the needed relationships, collaborations and resources
• Ability to work cross-functionally with other marketing team members as well as product management, sales or customer success units to drive growth through product-focused and account-based marketing initiatives
• Proactive self-starter who is willing to learn, execute and improvise, and comfortable within an international event environment, helping us to expand the Zattoo footprint
• Excellent topic / thematic management skills in B2B marketing with strength in conceptualizing, planning and pragmatic execution
• Solid English and ideally German verbal and written communication skills
• Attention to detail with the ability to prioritize effectively and toggle between speed, quality and pragmatic solutions
• Comfortable with the expectation to produce results instead of merely following processes in the challenging environment of the IPTV and OTT media industry

WHY JOIN US?

At Zattoo, you re always on firm ground with real freedom to explore. You ll have the support and opportunity you need to go far, while you re helping us create a sustainable and entertainment-filled future for all.

WHAT WE OFFER YOU

• Reward: strong market competitive salary
• Recharge: 30 days vacation plus public holidays
• Regulate: trust based flexible working hours and the option for remote working 8 weeks per year

Plus:

• We re sharing: Free access to the best streaming experience on the market
• We're developing: Your own development budget, German classes and Zattoo all-company hack days
• We re inclusive: Zattooies are a fun, engaged, and diverse team made up of 44 nationalities
• We re healthy: Health checks, team sports, organic fruit, vegan options and more!
• We re responsible: We are carbon neutral, an active employee Green team, discounted BVG tickets and free bike rentals
• We re sociable: A calendar of events with fireside chats, lunches, in-house bar, BBQ s, monthly socials, summer party and an annual off-site event

Zattoo enables our users to view indiscriminately and we reflect that in our team too. Regardless of race, gender, sexual orientation, religion, national origin, age, disability or any other characteristic protected by law we encourage everyone to apply and will give everyone equal consideration. We are an equal opportunities employer, join us and help build a diverse team dedicated to the future of TV.