Head of Growth (all genders)

Hi, we are Stickerstars. We turn any community or event into a collectible experience. Our products make dreams come true, strengthen communal spirit and encourage inclusion. We believe in sticker albums as unique social experiences that bring people together and create long-lasting memories. We're a bootstrapped startup with a ten-year track record of stable, organic growth and we're ready for the next step: Let's make collectible experiences available for everyone, everywhere. Let's shape a stickerful future!

We are looking for an experienced, analytical Head of Growth with a growth-hacking mindset to accelerate adoption of our unique, exciting and world-first product: DIY sticker albums and collectible experiences for any event or community. Working closely with CEO and CTO, you ll take over our marketing efforts and lead a young, highly motived team.

In 2022, we laid a foundation for traffic acquisition: We ve built landing pages, began writing SEO blog posts, acquired our first affiliate partners and started advertising on social media platforms. We re now getting a steady stream of clicks onto our websites and made our first 100+ sales. As Head of Growth, you ll be focussing on scaling it up: You ll be responsible for getting as many marketing qualified leads into our funnel while maintaining a steady CPL across owned, earned and paid channels.

Tasks

• Generate qualified leads for our web app (users creating an album)
• To achieve this, you ll take over the strategic and operational leadership of our marketing team a friendly bunch of content people, performance marketeers, engineers and designers
• You ll design and monitor campaigns and experiments across audiences (from b2b to wedding couples) and lead execution, working closely with our domain experts
• Shape our acquisition initiatives and channel/content mix by systematically identifying and prioritizing options based on potential impact
• Use data to drive strategic decisions
• Bring together product, design and engineering to build a high performing growth-machine
• Get help when you need it: Work with our in-house creatives or external agencies to improve on the creative and brand side of things

Requirements

• You have a few (or many) years of experience as Head of Marketing / CMO or in a Senior (Performance) Marketing position ideally in a startup or go-to-market environment
• You have successfully scaled market share of a product, ideally working with a digital, self service funnel
• You love data and have strong analytical skills; you like to crunch numbers, have a statistical approach to marketing and a scientific toolset (build-measure-learn)
• You are an expert in campaign tracking. You ve seen different martech tools and know which ones you will use and why
• You are able to identify the most important metrics and value-moments of a funnel
• You have experience in leading and growing teams
• You re able to quickly switch between high-level strategy and hands-on execution
• You re willing to take on quantifiable responsibility of our marketing performance
• You bring an entrepreneurial mindset and want to grow with us
• Fluent in german or english (or both!)

Benefits

• An attractive compensation package
• full or part-time remote work
• Employee benefits: Urban Sports membership, leasing of a discounted job bike, company pension subsidy, training budget, and much more
• A great team spirit, an exciting workplace with a dynamic, growth-oriented environment and a transparent corporate culture with a flat hierarchy
• An in-house health management with offers around sports and mental health
• Exciting team events several times a year