705.10 Digital Content Specialist

• Familiarize yourself with brand ideals and website to create content that supports their objectives and desired identity
  
• Management of targeted content for the companys website
  
• Develop a web content strategy that encompasses the goals of a company and aligns with the companys image
  
• Cooperate with the marketing team to create web content and monitor its effectiveness over time
  
• Manage the daily activities of a content team composed of graphic designers, videographers, and other industry professionals
  
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
  
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
  
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
  
  
  

Requirements

• 3-4 years agency experience or in a similar role.
  
• Adept at keyword placement and SEO best practices.
  
• Excellent written and verbal communication skills.
  
• Highly computer literate and advanced knowledge of HTML.
  
• Proficiency with popular content management systems.
  
• Ability to conceive fresh and appealing ideas for new content that establishes or supports the companys brand identity
  
• Expertise with using SEO best practices to write creative copy that includes effective keyword placement
  
• Excellent verbal communication skills with a good command of the English language
  
• Extremely computer literate, especially with how to write, interpret, and edit HTML scripts
  
• Advanced written communication skills and an ability to read copy in English
  
• Experience with social media engagement strategies and best practices
  
• Strong skills in creating original content that targets a specific audience and meets company objective