Understand Content goals and KPIs and be able to align reports and insights based on them. Identify and investigate trends, anomalies and opportunities to improve Agoda’s Content strategy
Identify content opportunities that drive customer value, bookings and conversion
Help build business cases around the opportunity and get buy-in from stakeholders
Ensure appropriate data/tools/dashboards to measure execution and enable deeper analysis
Track execution and report up in regular updates
Work with product, data/BI team and IT to create data resources and build appropriate reporting
Work with Content team leads to understand their business needs and identify opportunities in terms of team actions prioritization and focus
Use multiple data sources to report Content projects insights and impact; support Content tests and experiments
Encourage and train the Content team in best practice use of Agoda data, analysis techniques and interpretation
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