Senior SEM Specialist

Responsibilities:
• Paid Media Strategy & Execution (Google UAC, DSA, and GDN)
• Manage the execution of all paid media platforms including Google Ads Search DSA, UAC, GDN, YouTube, (app and web) for multiple countries in Africa
• Daily optimization & budget management of all accounts to ensure that performance is sustained
• Optimize media platforms using keywords research, bid changes, copy testing, advanced settings changes, feed targeting enhancements and audience management
• Monitor products SKUs feed health, errors, product count, rejected ads and take corrective action
• Manage account GDN & keywords effective targeting (affinity, first party, in-market, retargeting)
• Define, measure, and evaluate relevant paid media KPIs i.e., Cost Per Order and Cost per Install; present the key insights and recommendations to business stakeholders and customers.
• Projects & Stakeholders Management & Performance Steering
• Inflight optimization of plan and real-time allocation of budgets based on KPIs performance
• Lead country performance management reviewing the performance on a weekly basis.