Co-create and continuously refine the content strategy for GTIL thought leadership to increase brand awareness and our share of voice globally
Develop compelling content that emotionally connects with our audiences and encourages them to act by integrating brand and data-led campaigns as a key part of our content strategy, for both external and internal audiences
Develop and distribute timely, relevant content for our global audiences
Create customer-centric content journeys, narratives, and corresponding assets for each campaign, by bringing the relevant teams together in advance and leading them throughout the content process
Inspire, motivate, and challenge the thinking of our internal teams when it comes to creating compelling relevant content
Generate and share creative ideas to increase user engagement and spark these ideas with the team to help develop further
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