Research products user experience and usability to understand pain points in the customer journey of different personas.
Research customer insights to define and prioritize experience requirements and opportunities for improvement.
Conduct analysis of daily/monthly customer interactions and identify drop-off points to thoroughly understand consumer behavior.
Conduct gap analysis for products’ features to achieve feature parity across all products.
Collaborate with product team and other stakeholders to ideate creative solutions that addresses customers’ pain points.
Deliver data-driven recommendations around how to increase traffic, conversion, and key usability metrics of Aramex digital products and services.
Be part of iterative ideation and prototyping (e.g., design thinking) process to engage customers and employees in the co-creation of enhanced or innovative experiences.
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