Streams throughout both rooms and food & beverage, including the marketing plan of how the same will be achieved.
- Conduct regular thorough analysis of the market and more specifically the hotel competitor set ensuring the hotel is well positioned rate and yield management structure wise to achieve and maintain the budgeted Revenue Generated Index rating.
- Develop, implement and manage rates structures and strategies through market data review and demand analysis.
- Develop, implement and manage the process of developing sales leads and qualifying the same across all business units within the hotel, ensuring all key employees are familiar with and understand this process.
- Establish materialization goals for key accounts and market segments for each team member and monitor and manage the same.
- Monitor and manage the departmental operating expenses in line with budget and forecast.
- Manage the co-ordination of all strategic MH&R Sales & Marketing activities in line with the Area Sales & Marketing Office.
- In conjunction with Human Resources department conduct interviews with candidates for roles in the Sales & Marketing department and prepare job descriptions for the same.
- Ensure all Standard Operating Procedures and Contracts for the Sales & Marketing department are written, reviewed and approved as and when necessary.
- Develop, review and manage departmental work schedules, ensuring adequate Sales & Marketing coverage and representation both in the hotel and the market, including scheduling sales calls, trips, site inspections and familiarisations.
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