Director of Revenue CRM (all genders)

Babbel is driven by a purpose: Creating mutual understanding through language. This means building an ecosystem of language learning offerings that helps people connect across cultures. Babbel, Babbel Live and Babbel for Business provide users with the most effective solution to be able to communicate with real people, in real situations. The key is a blend of humanity and technology. More than 60,000 lessons across 14 languages are hand-crafted by 150+ linguists, with user behaviours continuously analysed to shape and tweak the learner experience. And it works: Studies with Yale University, City University of New York and Michigan State University prove its effectiveness. From headquarters in Berlin and New York, 750 people from more than 65 nationalities represent all the differences that make humans unique. Babbel is the most profitable language learning app worldwide, with more than 10 million subscriptions sold. For more information, visit www.babbel.com or download the apps in the App Store or Play Store.

Babbel s CRM program has a sizable impact on subscriber growth and engagement, and on the company s revenue. Reporting to the VP of Marketing, the Director of Revenue CRM will lead a group of highly motivated, creative and dedicated professionals in driving subscription growth, improving monetization and increasing lifecycle engagement among our customers.

As Babbel diversifies its Product Portfolio, new and exciting opportunities are emerging for the CRM team. This is an ideal opportunity for an analytical, customer-centric marketer who has a proven history in driving CRM innovation and growth in a company with multiple product lines.

Your impact will be wide and deep - from managing top-funnel to bottom-funnel consumer communications including conversion, monetization and retention programs. In addition to your direct responsibility for managing all revenue CRM, you will serve as the Chapter Lead for all CRM professionals at Babbel, creating common approaches and sharing best practices across revenue, product and engagement teams.

You will:

• Build on the CRM teams successful history in driving conversions from both recent and longer-term prospects by testing into new initiatives, e.g., segment-specific automations, creative tests, personalization, and much more, to improve conversions and increase monetization
• Partner with the Director of Paid Marketing to maximize conversions and revenue from first-time subscriptions by creating synergies across Paid Marketing and CRM with channel- and segment-specific programs
• Improve Customer Lifetime Value both for first-time subscriptions, and by leveraging cross- and up-selling opportunities for current subscribers
• Develop email and push strategies to retain and engage current consumers, and reactivate past customers.
• Partner with the Brand, Creative Operations and Paid Marketing teams to deliver unified design, creative, messaging and voice across the consumer journey
• Drive continuous improvement in key performance metrics by developing a testing roadmap, benchmarking and analyzing results, documenting and communicating outcomes to key stakeholders
• Partner with analytics teams to surface actionable insights to inform our CRM strategies
• Champion ongoing innovation by partnering with Engineering teams to build our CRM tech stack and shape the CRM tech roadmap

You are:

• A strategic thinker who can translate strategies into practical implementation plans.
• An excellent communicator who can motivate people at all levels and functions
• Analytical and detail-oriented with ability to turn insights into plans and actions
• Organized and adept as both a self-starter and leading an organization
• A team player who works effectively and cross-functionally at all levels of an org
• Customer-focused and passionate about languages
• Positive and adaptable in a fast-paced environment with ever-evolving challenges
• Fluent in English (any additional language is a plus)

You have:

• 6+ years experience in CRM (email, push, SMS and in-app messaging) in a subscription business (EdTech experience is a plus)
• 4+ years leadership experience
• Bachelor s degree
• Experience with several leading ESPs or Marketing Engagement Platforms
• Experience and understanding of the tech integrations and data flows in a high-performing CRM ecosystem
• Table stakes: experience with end-to-end CRM campaign development and management, A/B testing, attention to detail, goal-driven, data-orientation, analytical prowess, experience with developing impactful creative, exceptional communication and presentation skills, team-work oriented and collaborative mindset, ability to manage multiple complex projects simultaneously and experience working cross functionally with Creative, Data, Engineering, Analytics and Product teams.

Some perks of becoming a Babbelonian:

• 30 vacation days and flexible working hours
• BVG card or Swapfiets bike
• Jobbatical and Sabbatical options
• Many internal & external learning opportunities to choose from
• A yearly Learning & Development budget
• Visa and relocation assistance
• Full access to Babbel & Babbel Live classes
• Modern office in the heart of buzzing Berlin equipped with a family, music, faith and nap rooms
• Various internal communities to be part of including the Femgineers, DEI Ambassadors, Accessibility & Disability Group and more

Diversity at Babbel

As part of our ongoing journey towards building a diverse, equitable and inclusive company, we welcome everyone to apply, especially those individuals who are underrepresented in tech. We are a learning company, inside and out, and we encourage you to apply even if you do not fit all the technical requirements - all candidates are assessed based on skills, qualifications and on our business needs. Please state your pronouns in your application, and let us know if you d like to be addressed by a name other than the one appearing on your official documents. If you have a disability or special need, feel welcome to inform us, so that we can provide you with the proper assistance in the application process.

Sounds good? We are already looking forward to hearing from you! Check out our jobs page, our blog, and our techblog!