Deeply understandthe business and users’ motivations and needs in collaboration with product management, user research, and all relevant stakeholders to clearly define and align the project objectives before designing.
Define problemsand opportunities by combining an analysis of users with business needs to form stories and user-centered design solutions, proposing strategic design objectives for larger features.
Conceptualize solutionswith sketches, mind-maps, information architectures, flow diagrams, wireframes, and prototypes. Know what UX methods are appropriate given scope, utilizing design heuristics and human factors to ensure a foundational human-centered experience.
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