In collaboration with Manager – Media Planning and Buying Strategy, responsible to develop the media plans (offline/online) of Qatar Airways, set all appropriate KPIs, metrics, make the necessary booking and supervise its effective implementation to ensure optimum success.
Ensure high brand reputation and image for Qatar Airways in global markets and among global media stakeholders and potential vendors.
Have good knowledge in reading and assessing markets trends, media research, target audience analysis and behaviour
Have strong knowledge and familiarities with media ratings and benchmarking to ensure appropriate set of KPIs and metrics
Develop and run media plans and initiatives in the proper languages in each market in alignment with pre-set return on investment (ROI).
Plan, book and optimize digital campaigns to ensure high level of brand engagement and performance.
Ensure proper recording of actual media spend per campaign per month.
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