Secure a consistent, seamless positive customer experience through all channels.
Lead and communicate the commercial calendar and store activity plan to your store colleagues to motivates them to take ownership for their part in achieving the overall goals.
Secure the vitality of the COMPANYstore and COMPANYwebsite in all media by working closely with your store commercial team and using good examples from other stores to ensure customers feel inspired to visit the store more frequently.
Ensure a qualitative and efficient implementation in your store through clear communication and secure that all functions take responsibility for delivering their part.
Know your local market potential and work with your team and other functions to ensure the COMPANYBrand is relevant locally throughout the different sales channels.
Act quickly on commercial opportunities; changing availability of products (overstock and out of stock) and customer feedback.
Analyse your activity performance: identify successful activities, solutions and ideas, and use this information to improve the planning of future activities.
Understand the impact of your actions and activities on the financial results of the store and know which results you have influence over.
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