Conduct ethnographic customer research to uncover the unique experiences of a defined customer segment.
Activities will include face to face interviews, development of customer personas, compilation of aggregated report of insights and supporting the playback of outcomes to key client stakeholders.
Responsible for using a variety of research methodologies to develop customer insights for brand experiences and communications that are highly interactive for web, mobile and other digital applications.
Techniques may include ethnographic research, generative research, quantitative research, workshops, third-party research, surveys, focus groups, social listening, prototyping, usability and accessibility testing.
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