Develop efficient and intuitive marketing strategies
Produce global marketing and PR campaigns
Develop and support online lead generation strategies
Enhance the existing social media strategy for the subsidiary
Support the team during influencer campaigns, through email campaigns, instant messaging, social media, and other online techniques
Create a regular performance report
Support the design team in creating mini-videos and graphics
Working with digital marketing agencies appointed and franchise portals
Support for the development and maintenance of all corporate websites and micro-sites.
Support for infringement website take-downs and other brand protection initiatives;
Undertaking any other online or offline marketing task reasonably requested by the Head of Marketing.
Job Requirements
Must have an experience in the educational field.
Excellent command of both English and Arabic languages (written and spoken).
Strong written communication/oral communication and presentation skills are a must
Bachelor’s degree in marketing/business and with a professional marketing qualification.
Demonstrate an exceptionally good knowledge of email campaigns and excellent knowledge of social media and digital marketing techniques
Understanding of online and offline lead generation principles, oth B2B and B2C, for educational / lifestyle or other “intangible” services in a global marketplace;
Experience working with WordPress, aptitude for web copywriting, web content management, multilingual SEO, PPC, and working with HTML and working with internal Extranets
Highly organized and adept at multitasking on a day-to-day basis with evidence of good project management,
Ability to meet deadlines
Computer literate with a sound working knowledge of Microsoft Word, Excel and PowerPoint, and Adobe Acrobat.
Knowledge of CRM packages is a plus.
Press, blog, and PR experience, particularly drafting press releases.
Fastidious attention to detail and an eye for design
A hands-on approach with the willingness to do simple admin tasks as well as creative thinking jobs.
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