Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
Administrate the creation and publishing of relevant, original, high-quality content through social advertising (original text, images, video or HTML);
Implements a content editorial calendar to manage content and plan specific, timely marketing campaigns;
Develop and deliver social media optimization (SMO);
Stay current with social media trends and best practices;
Research opportunities for new social marketing platforms and select adapt current process;
Create editorial calendars and syndication schedules;
Set up and optimize company pages within each social media platform to increase the visibility of company’s social content;
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information;
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