Marketing and Social Media Officer

• Support the marketing channels and customer touchpoints analysis, by performing various data, research, and benchmarking techniques.

• Support digital channel management by analyzing best practices through competitive benchmarking, and customer insights.

• Provide analysis to monitor the performance of digital marketing campaigns.

• Develop and execute social media and influencer marketing strategies and creative campaigns.

• Identify and build relationships with prominent influencers and thought leaders.

• Attend relevant events for networking and business purposes.

• Develop content ideas and write and curate content for different social media platforms

• Research relevant industry experts, competitors, target audience, and users.

• Brainstorm new, creative approaches to influencer campaigns.

• Keep abreast of emerging trends, technologies, and influencers.

• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.