Learning & Expanding Perspectives
- Learn new insights and ways of doing things from brand operators who have "been there, done that", including industry outsiders and other successful business operators, especially if they are superior to our current approaches and they can produce new breakthroughs.
- Adapt working principles to our unique business model and considerations.
Media Planning & Account Structure
- Activate relevant media buying levers to produce and improve project results. This includes but is not limited to account structure, ad test methodologies, ad scaling methodologies, and technical media buying features like bid strategies.