Growth Manager (Brand Manager )

Job Description:

• Grow the Value of the in-life revenue and loyalty of the MC customer base.
• Carve the MC market position, areas of differentiation & brand development & building.
• Lead in developing an annual MC marketing Plan, design, implement, and execute all ATL & BTL campaigns via multiple channels to achieve revenue targets.
• Lead and direct execution of all CVM initiatives and campaigns to ensure the highest level of profits - IBMC.
• Develop base management strategy and implementation of activities across all segments for customer revenue enhancement, base retention, and churn control.
• Monitor and ensure all campaigns developed by CVM are well executed across retail system and other customer touchpoints.
• Develop Business modelling to identify micro-segments, social networks, propensity to buy and propensity to churn.

Job Requirements

• Bachelor’s degree in business administration
• MBA is an asset
• 7: to 10Years’ experience with minimum5 Years in CVM in banking or telecommunication.