Senior SEO Specialist

Job Responsibilities:

• Make sure our online entities are connected to search and analytics tools (Google Analytics, Google Search Console .. etc)
• Analyze the website for improvements.
• Optimize landing pages for search engine marketing.
• Analyze SEO techniques, keywords, links, and competitors’ trends.
• Identifying powerful keywords to drive organic traffic growth and ROI maximization.
• Plan and implement SEO Strategy.
• Monitor the website analytics dashboard.
• Monitor & enhance average position for focus keywords selected upon SEO strategy.
• Segment potential audience and devise targeting and positioning strategies.
• Monitor product ranking in the market.
• Track and measure the performance of the product and devise tactics to overcome potential issues.
• Provide all necessary reporting related to SEO progress.

Job Requirements

• 3 or above years of experience in Search Engine Optimization (SEO).
• SEO certification is preferred.
• Google Analytics certificate is preferred.
• In-depth experience with website analytics tools (e.g, Google Analytics, google ad words).
• Working knowledge of HTML, CSS, and JavaScript development.
• Knowledge of online marketing and a good understanding of major marketing channels.
• Up-to-date with the latest trends and best practices in SEO.
• Familiar with eCommerce business and their strategies.
• Basics content writing skills.
• Proficiency in Microsoft Office and excellent knowledge of Excel.