Senior Loyalty Marketing Officer

Key Accountabilities:

Marketing

• Along with key stakeholders, work to solve key business and customer problems through defining and delivery of key campaigns, as well as delivery of the agreed overarching loyalty marketing strategy.
• In cooperation with Manager Loyalty Marketing Proactively plan and implement key activities to support core KPI performance metrics (including acquisition, accruals, breakage, redemption, engagement, mobile app downloads and UOR) leveraging the expertise of digital marketing and CRM teams.
• Identify and share opportunities for consideration for the use of group-wide assets, with an aim to support overall delivery of incremental business revenue and overall customer engagement / loyalty through resourceful use of assets.
• Manage the creative process for campaigns with internal and external agencies, to ensure campaign delivery in accordance to an agreed creative campaign brief
• With the line manager, identify progress cross-business initiatives to support growth in-line with loyalty department and digital direct KPI’s