Market Research Analyst

• Receiving and handling market research requests from different departments
• Support the internal teams in shaping their new strategies and revamping their portfolios, in which the insights provided was considered as key element of the process.
• Follow up with teams on actions taken based on research findings and its impact on business.
• Handling key tracking studies which is key for setting the business targets and measuring performance against the competition.
• Designing the new internal surveys, including development of questionnaires, and designing sampling approaches and structure.
• Revising and validating the research proposals and presenting it to the internal client for confirmations & approvals.
• Briefing the interviewers and external agency researchers.
• Developing top lines and final report presentations.
• Performing and processing customers’ data and responses using SPSS® and other applications.
• Applying quality measures and audit research agencies performance on a project by project basis.
• Participating in competitive information gathering.
• Liaising with the commissioned agencies to identify and solve problems that arise in the research and ensuring that the findings are delivered to the set time scale.

Job Requirements

• Bachelors degree in Business,statistics orrelated field.
• 3-5 years of experience in market research and analysis.
• Analytical thinker with strong theoretical and research proficiency.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Thorough knowledge of marketing programs and strategies.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in math, web analytics and business research tools.
• Brilliant written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Proficient in Microsoft Office is essential, databases and statistical packages SPSS is puls.