Digital Marketing Manager

About the Job

• Implement digital marketing activities across a broad range of digital marketing channels (SEO,SEM, Social Media, Email, Mobile, Paid ads, Display etc)
• Manage end to end marketing automation activities including emailer marketing, web / app push
• Responsible for Increasing website traffic, conversion rate, revenue, transactions etc
• Coordinate with design team to create compelling & creative designs for Digital properties (web/display/social)
• Manage social media channels. Create and Manage social media content calendar.
• Manage digital advertising campaigns (SEM, Display, social media marketing etc)
• On Page and Off Page SEO to grow organic traffic
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Grow & Manage Affiliate marketing channels
• Website content management (CMS)
• Execute various tactical and strategic campaigns by creating marketing calendar.
• Coordinate with cross functional team to get best offers and keep them updated on all web/digital properties and channels
• Stay updated with latest and emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team