Key Responsibilities
Enquiry & Admissions Management
- Ensure the Parent Liaison Team (PLT) captures and manages all new enquiries (calls emails online leads walkins etc.) in the CRM system from the date of receipt.
- Ensure accurate and timely data recording followups and lead nurturing to maximize enrolment conversions.
- Respond to all new enquiries within one working day through phone or email leveraging the CRM s call and sequence features.
- Arrange and confirm school tours ensuring prospective parents receive comprehensive pretour details.
- Provide an exceptional and personalised school tour experience highlighting learning stories unique curriculum and introducing academic staff to strengthen parent engagement.
- Ensure prompt followup posttour including a thankyou email within one working day and a followup call within three days.
- Organize and facilitate meetings with the Principal assessments or additional consultations within one week posttour.
- Track all admission activities in the CRM system generating accurate reports and identifying conversion trends.
- Ensure compliance of all student tracking and data with local requirements.
School Tours & Open House Events
- Lead the planning and execution of weekly school tours and open house events.
- Manage RSVP lists tour groups event schedules and logistics.
- Ensure school readiness including cleanliness setup and coordination with catering services for refreshments.
- Train and guide school coordinators to deliver consistent messaging and branding during school tours.
- Collaborate with the academic and leadership teams to craft impactful parent presentations.
- Oversee postevent followups to enhance engagement and conversions.
Customer Experience & Retention
- Provide exceptional customer service that reflects the culture and values.
- Develop and maintain a personalized parent engagement strategy ensuring a smooth transition from inquiry to enrolment.
- Monitor and track student enrolment agent referrals and withdrawal trends using insights to inform strategic decisions.
- Technology & Professional Development
- Ensure CRM system accuracy and maintain uptodate records to facilitate reporting and forecasting.
- Leverage CRM tools such as sequences workflows and AI bots to enhance engagement and conversions.
- Conduct training sessions for new and existing Parent Liaison Team members to maintain best practices in customer experience and technology use.
- Stay updated with the latest developments in education marketing customer experience and digital engagement tools.
- Actively participate in induction courses and professional development sessions provided by HQ.
- Marketing & Brand Representation
- Ensure that the school website and marketing materials reflect accurate and uptodate information.
- Support branding and marketing initiatives including digital campaigns social media engagement and media requests.
- Regularly update AI bot templates and deploy targeted campaigns to nurture leads and improve conversion rates.
- Represent at education fairs networking events and community outreach programs to build brand awareness and drive enrolment.
Qualifications & Skills
- Bachelor s degree from a recognized university with at least 5 to 6 years of experience in a sales management business development or customer experience role within the education or serviceoriented industry.
- Experience in sales and admissions management is highly desirable.
- Prior experience working in an international school environment is an advantage.
- Strong understanding of the brand its philosophy and the Reggio Emiliainspired approach.
- Excellent written and verbal communication skills in English and Arabic.
- A collaborative proactive and customerfocused mindset.
- Strong ability to manage data analyse trends and implement effective strategies.
- Resultsdriven with a handson approach to marketing and customer engagement.