- Work with content marketing & design teams to provide content to the performance marketing function for all projects.
- Creating and executing a strong performance marketing strategy & execution plan
- Developing and managing digital prospecting and remarketing campaigns
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning execution optimization for key traffic KPIs via paid organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Working to have a great SEO results
- Working closely with the management to share funnel conversion improvement ideas feedback & present results.
- Troubleshoot both app and web tracking and events along with the product team across different channels
- Work on improving the ad tech stack of Augustus
- Responsible for identifying target audience and ensuring the right channels and content
Requirements
- Bachelors degree in marketing or related field preferred
- Minimum 2 years of experience in related field
- Excellent analytical skills with a good problemsolving attitude
- Basic awareness of current ad industry trends and key campaign performance indicators
- Good verbal and written English communication skills including the ability to communicate clearly with internal teams and clients across a variety of media
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
- Experience in setting up and optimizing Google Adwords campaigns advanced Google Analytics skills & Facebook Ads
- Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
- Uptodate with the latest trends and best practices in online marketing and measurement
- Good knowledge of all different digital marketing channels
- Critical thinker and problemsolving skills
- Excellent communication skills.
- Experience in optimizing landing pages and user funnels
- Technical knowledge of SEO and SEM
- Wellorganized and detailoriented & Excellent Management Skills
Strong command of English language, both written and verbal Experience in Adobe Premiere pro and Adobe after effects Ability to source content, match scripts, adapt clips and tell stories Social media platform knowledge (video formations / specs) Knowledge of news, sports, current affairs Multimedia degree of equivalent 1 + years of experience