Head of Event Marketing
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
Work within ahighly dynamic businesswiththe energy and style of a startup
Be part ofbuilding a businessthat islaunching new products and eventsat scale
Grab an opportunity to accelerate your career and make a real impact.
The Role
The Head of Event Marketing will report into the Marketing Director and will manage a diverse team based in Riyadh. The individual will be a highly motivated dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.
Managing a diverse team of managers marketing executives and specialist functions the Head of Marketing will be a skilled marketing strategist and be able to drive creativity and enthusiasm in others.
The individual needs to be analytical and data orientated with a history of testing and optimisation but with creative flair and exceptional attention to detail.
The candidate should have extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fastpaced dynamic environment.
The individual must be extremely adaptable accustomed to working with differing market dynamics and be able to guide marketers and steer campaign strategy accordingly.
Key Performance Indicators
Working alongside commercial leads to develop value propositions and gotomarket strategy
Ongoing customer insight and engagement strategies
Overseeing delivery of marketing campaigns in line with business objectives
Adherence to timelines and budgets
Marketing KPI report
To manage a cross functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training
To design and deliver campaigns for specific projects as and where required
To act as a change management ambassador demonstrating a positive and constructive attitude towards challenges and change
Key Responsibilities
LEADERSHIP
Recommend team structures and delivery solutions based on requirements
Line manage senior marketers and specialists working across a range of events
Work with Group Director to ensure right structure specialisms and level of resources to meet agreed KPIs
Provide guidance feedback and inspiration to line reports
Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs event and divisional strategy
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap
Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists
Ensure adoption and optimisation of marketing technology solutions identify training needs and ensure line reports are technically proficient
Reflect the highperformance culture of the marketing team
ANALYSIS & INSIGHT
Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights
Share relevant insights with sales event team and senior management to drive revenues or pursue new opportunities
Analyse and report trends over time and use these insights to build more effective campaigns
Ensure relevant and timely data is captured (onsite & post show surveys registration forms industry research etc)
Work with internal teams to ensure data governance and data management policies are adhered to
Ensure delivery and accuracy of preagreed reports during and post campaign to monitor channel effectiveness and ROI
Use recommended campaign analytics dashboards to monitor performance
Build a culture of testing and metricsdriven decision making in the teams
Share case studies with marketers within the team division and Informa Markets
PLANNING & CAMPAIGN MANAGEMENT
Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives for exhibitions and virtual/hybrid events
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts Time & Action Plans Content Calendars Budget Trackers)
Monitor engagement with target media associations industry partners and social media influencers and help the team determine how they fit within the integrated campaign
Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date
Recommend external suppliers and ensure adherence to contractual terms and delivery
Work with internal teams and external agencies to deliver digital marketing social media and PR in line with marketing plans to hit agreed KPIs
Ensure optimisation of spend across marketing channels
Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)
Recommend website strategy to maximise relevant traffic and conversion
MARKETING EXECUTION
Together with the marketing managers identify target universe and key segments within target universe
Guide the team in developing personas value propositions and messaging for each of the key segments
Ensure that timely relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels
Monitor and recommend adjustments to the digital marketing activity based on performance metrics
Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing social media digital marketing direct mail etc)
Input into the PR plan (internal or external) and liaise with the event manager/event director
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
Ensure the maintenance of active social media channels in line with market expectations monitor engagement and maximise conversion
Oversee the design and production of all marketing collateral to be determined within the marketing plan
Ensure all marketing collateral email marketing website content and digital marketing is thoroughly proofed adheres to brand guidelines and agreed Informa standards
Qualifications :
Educated to a degree level
Experience
Experience in a startup environment and/or scaling a new business is desirable
Skills & qualities
Good written and oral communication skills in both Arabic and English is essential
Excellent quantitative skills
Excellent Excel PowerPoint and financial modelling skills
Strong analytical and presentation skills
Good attention to detail and accuracy.
Selfstarter with proactive nature and ability to work autonomously
Experience using SAP TM1 (IBM) and/or Oracle would be advantageous
Highly collaborative
Thrives on constant change.
Middle East experience (desirable)
Relevant sector experience (desirable)
Additional Information :
Core Benefits:
- Medical Insurance for individual and family
- Annual leave 28 days
- Manager and above School fees contribution 40000 SAR per child per year up to a max of three children
- Wellbeing Benefits
- Remote working on Sundays
- Working anywhere 2 months every year
- Family visa costs* (up to a max of three children)
- Individual annual flight allowance* (Expat only)
International Relocation Package*:
- Paid flight to Riyadh (for you and your dependents)
- 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
- SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
Local Relocation Package*:
- Paid flight to Riyadh (for you and your dependents)
- 30 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
- SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
*If eligible
Remote Work :
No
Employment Type :
Fulltime
نوع التوظيف
دوام كامل
