CLUSTER ASST MANAGER - DIGITAL MARKETING - Alila Hinu Bay
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
Summary
Core Competencies:
1. Luxury Branding Expertise:
o Experience managing digital marketing for luxury brands particularly in hospitality or travel.
o Ability to craft and maintain the brands luxury positioning across digital channels.
2. Digital Strategy Development:
o Proven experience in creating executing and optimizing digital marketing strategies across multiple platforms.
o Understanding of current digital marketing trends tools and technologies (SEO SEM social media display advertising email marketing and content marketing).
o Experience in performance marketing (PPC remarketing programmatic advertising).
3. Social Media Mastery:
o Ability to drive engagement growth and brand awareness through Instagram Facebook TikTok LinkedIn and emerging platforms.
o Experience with managing highbudget social media campaigns and using tools like Hootsuite Sprout Social or Buffer.
4. Data Analytics and Optimization:
o Expertise in tracking and reporting using Google Analytics Facebook Insights and other relevant analytics tools.
o Strong understanding of datadriven decisionmaking including A/B testing customer segmentation and ROI analysis.
5. Content Creation and Management:
o Experience in developing highquality digital content that resonates with a luxury target audience.
o Familiarity with working alongside creative teams agencies and influencers to produce campaigns.
o Knowledge of CMS platforms (WordPress Adobe Experience Manager) and proficiency in copywriting and content creation for websites blogs and emails.
6. Luxury Market Knowledge:
o Understanding of highnetworth individual (HNWI) behaviors particularly in the luxury travel and lifestyle sectors.
o Familiarity with markets targeting GCC travelers and international segments like Europe the UK and the US.
Qualifications
Professional Experience:
1. Hospitality and Tourism Experience:
o Minimum of 35 years of experience in digital marketing ideally in luxury hospitality or tourism.
o Experience in launching and marketing premium experiences events and bespoke services.
2. Multiproperty Experience:
o Proven experience managing digital marketing efforts for multiple properties or a cluster setup balancing unique property needs with cohesive brand strategies.
Skills and Qualifications:
1. Educational Background:
o Bachelors degree in Marketing Communications Business or a related field.
2. Certifications:
o Google Ads Google Analytics HubSpot or other relevant digital marketing certifications.
3. Language Proficiency:
o Fluency in English is essential. Arabic proficiency is highly advantageous.
4. Soft Skills:
o Excellent communication interpersonal and negotiation skills.
o Strong leadership and project management skills with the ability to juggle multiple projects and deliver results under pressure.
Additional:
- Cultural Sensitivity: Ability to adapt digital strategies to different cultural contexts especially for a diverse target audience.
- Luxury Product Enthusiasm: Genuine interest in luxury lifestyle trends fine dining exclusive experiences and upscale travel.
This position will be based in Muscat
This job has been sourced from an external job board.
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