Head of Brand and Content Marketing
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
Work within ahighly dynamic businesswiththe energy and style of a startup
Be part ofbuilding a businessthat islaunching new products and eventsat scale
Grab an opportunity to accelerate your career and make a real impact.
The Opportunity
We are appointing a Head of Brand and Content to drive our Brand and Content marketing pillar forward within our technology portfolio/portfolio one which currently consists of four events. The marketing structure within the organisation consists of 5x pillars we have identified to successfully drive our marketing activities.
The Brand and Content marketing pillar will focus on elevating our brands within our technology portfolio to drive brand engagement and awareness and to grow audience engagement. The team will implement digital best practices own content development and strategy across the digital marketing ecosystem and enhance audience engagement through all digital touchpoints.
The Role
The Head of Brand and Content leads the team with the technology portfolio of our business in collaboration with Head of Attendee Marketing and commercial team. Reporting to Marketing Director the Head of Brand and Content will be a key player to deliver an excellent brand experience across all touchpoints focusing on audience development growing and engaging our audience through the new brand brand marketing content marketing organic social and PR.
The successful candidate will be responsible for setting up this new pillar alongside a team of experienced managers and specialists and driving the rebrand activity to enable success. The objective is to exploit digital channels and deliver successful content marketing strategies to identify new audiences develop new digital propositions and create robust test and learn programs. This role comes with measurable revenue objectives constantly testing innovating and sharing recommendations with the team.
WHAT YOULL BE DOING:
- As well as leading the brand and content team you will be working closely with the Marketing Director and Head of Attendee Marketing.
- Lead brand content and PR initiatives.
- Govern and standardise our brands across the portfolio and events.
- Own the portfolio 1 tech brands and act as the voice of the brands.
- Collaborate with content and editorial teams digital marketing and commercial marketing to grow audiences and increase brand engagement.
- Develop and lead crossbrand messaging and campaigns.
- Manage the main portfolio one websites and spearhead TOF activity for multiproduct benefit.
- Oversee PR activity and PR agency support across portfolio one.
- Create effective agency partnerships to deliver awardwinning brand campaigns.
- Develop and manage organic social media presence.
- Foster and promote team development and progression within the dedicated brand and content vertical and ensure that the team are motivated and working collaboratively at all oportunity.
- Act as a change management ambassador demonstrating a positive and constructive attitude towards challenges and change.
- Work closely with our Senior Leadership Team the marketing and sales teams and external partners and stakeholders to ensure that the brand and content strategy aligns with the business objectives and supports the growth and retention of customers and audiences.
- Drive innovation and excellence in content creation and delivery leveraging data insights and best practices to ensure that the content is relevant timely and effective.
- You will manage the resources for the dedicated brand and content vertical and ensure that the team are motivated and working collaboratively at all opportunity.
- Ensure strategic marketing objectives are met by optimising content/TOF initiatives maximising effectiveness and efficiency
- With a focus on new inbound initiatives work with teams to develop manage and oversee the execution of new strategic datadriven marketing plans (beyond BAU delivery) that result in TOF conversions from key target audiences for physical & digital events and products
- Work with event marketers towards achieving ambitious KEMA KPIs across portfolio one
- Analyse and report trends over time and use these insights to build strategic enhancements to content/channels/campaigns and optimise our inbound strategies
- Enhance customer journeys and product engagement (particularly on main websites in portfolio one) by developing and standardising supporting content strategies and initiatives
- Grow the presence engagement levels and value of our social media channels and the impact they have to KEMA growth and conversion to attendees
- Collaborate with event marketers to maximise impact of PR as a performance channel while ensuring brand governance in delivery
- Curate relevant supporting documents to support/cement the alignment/understanding of the technology portfolios positioning (such as brand guidelines tone of voice document value proposition templates) and ensure accurate delivery
- Share case studies and build bestinpractice audience development initiatives for marketers within the team portfolio one and Tahaluf
- Lead brand and portfolio initiatives (such as 2025 rebrand)
- Own and constantly evolve the main websites within the portfolio the portfolios promotion (such as stands at events) and any associated collateral
- Increase engagement metrics of audiences acquired TOF into engaged audiences with products/events
- Lead the portfolios sustainability positioning and campaign delivery through products increasing awareness with audiences and supporting event marketers to achieve higher sustainability scoring
- Develop beneficial and impactful relationships with partners that further enhance our TOF capabilities (from content partners to media partners)
- Serve as the voice of the technology brands in portfolio one change management leader and portfolio evangelist.
WHAT IS REQUIRED:
- The individual needs to be analytical and data orientated with a history of driving the growth of and engagement with relevant product/brand audiences.
- Acting as the voice of the brand.
- Working hand in hand with our content and editorial teams digital marketing and commercial marketing to grow our audience and their brand engagement.
- You have proven experience and success in leading brand and content strategy for a large and complex organisation preferably in the technology or events sector.
- You have excellent leadership and management skills and the ability to inspire coach and develop a diverse and highperforming team.
- You have strong communication questioning and influencing skills and the ability to build and maintain positive relationships with internal and external stakeholders at all levels.
- You have a deep understanding of the tech and event industry and its trends challenges and opportunities.
- You have a passion for creating and delivering engaging and impactful content that resonates with customers and audiences across multiple channels and platforms.
- You have a datadriven and customercentric approach to content strategy and the ability to measure and evaluate the performance and impact of content.
- You have a creative and innovative mindset and the willingness to experiment and try new things.
- The knowhow to develop new digital propositions and the ability to create robust test and learn programmes.
- A solid understanding of all digital channels and how they work in a B2B context including Website and SEO PPC Content Marketing SocialMedia and Email Marketing.
- The gravitas to be the brand expert in the room and the experience working closely with other external agencies and partners.
- An analytical thinker who can get the best out of inhouse data analysts and strategists.
- A results driven mindset with a proven track record in delivering commercial success (brand marketing & commercial KPIs) and understanding the importance and impact of effective reporting.
- The understanding of the of digital marketing ecosystem and how to drive the best efforts of the resources available understanding how things are pieced together and how a content strategy fits in with SEO and PPC efforts with the goal of driving traffic and converting leads.
- You will be a lifelong learner and will be interested in innovative technologies and trends and who is committed to staying ahead in the field. You will be passionate about what you do.
- Potential overseas travel on adhoc basis.
Qualifications :
WHAT GOOD LOOKS LIKE:
- An agency or clientside background will be advantageous in this role.
- Experienced leader and a strong understanding of how to motivate and develop high performing teams.
- Experience of building and sustaining meaningful client partnerships whilst maintaining strong commercial focus.
- Csuite client management experience.
- Experience in building a brands presence online through digital public relations including getting featured in digital media influencer collaborations and online reputation management.
- Results driven creation of and delivery against business plans driven by growth targets.
- Excellent communication skills to be able to robustly create and present solutions and strategies to clients and continually cascade knowledge / news throughout immediate teams and the wider business.
- Confident working autonomously and being able to selfmanage.
- Excellent presentation skills both written and spoken.
- Experience in the multiple industry sectors B2B experience is a must.
- Experience of Martech solutions would be useful.
- 10 years of relevant brand and digital marketing experience in leading an evolving brand from being a growing to a mature recognised name.
Additional Information :
Core Benefits:
Medical Insurance for individual and family
Annual leave 25 days or 28 days (for senior managers)
Manager and above School fees contribution 40000 SAR per child per year up to a max of three children
Wellbeing Benefits
Remote working on Sundays
Working anywhere 1 month every year or for senior managers and above 2 months every year
Family visa costs* (up to a max of three children)
Individual annual flight allowance* (Expat only)
International Relocation Package*:
Paid flight to Riyadh (for you and your dependents)
60 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
Local Relocation Package*:
Paid flight to Riyadh (for you and your dependents)
30 days accommodation or suitable serviced apartment from your arrival date. Alternatively if you already have accommodation in Riyadh and do not require a hotel or serviced apartment then we provide a oneoff payment of SAR 5000
SAR 2500 towards shipping goods/excess baggage costs on production of receipts/invoices
*If eligible
Remote Work :
No
Employment Type :
Fulltime
نوع التوظيف
دوام كامل
