Trade Marketing Channel Manager
نُشرت في :
25-12-2024
صاحب العمل نشط
1 وظيفة شاغرة
حالة تأهب وظيفة
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أرسل الوظائف
شارك هذه الوظيفة
أرسل لي وظائف مشابهة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيValid email field required
أرسل الوظائف
الوصف الوظيفي
Trade Marketing Management
- Assist in the development of trade marketing strategies utilizing trade and marketing experience to recommend best tradeled activities.
- Recommend and support trade activity proposals with commercial backing pushing the brand guidelines whilst protecting the brand image.
- Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal trade or shopper level.
Alignment & Coordination of Sales & Marketing Activities
- Through personal and electronic communication educate orientate and utilize the brand team to deliver through the line activity in store.
- Exchange ideas between Marketing and Sales departments proactively and challenge traditions.
- Establish an internal network with all departments necessary for efficient working Communications Brand Sales Logistics Finance.
- Define the Perfect Store by channel for your market using the International Model marketing activity.
- Support the alignment across customers and channels in regard to trade marketing activities.
POS Tools Implementation & Development
- Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognized.
Business Insights
- Identify opportunities and challenges. Quantify the opportunities.
- Sales development analysis (by customer by channel by distribution point etc.)
- Customer performance in all sales fundamentals.
- Channel specific strategies and tools/tactics (Retail Impulse C&C etc.)
- Promotional evaluation.
Category Management
- Run Category Management projects with the identified top customers.
- Build relationships with the identified top customers.
- Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.
- Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.
- For nontop customers provide initiatives and support to Key Account Managers so they are able to implement them themselves.
Qualifications :
- 5 years of experience in trade marketing sales or category management.
- FMCG background is a must beverage industry is a plus.
- Strong market planning and analytical skills.
- Strong budget tracking and management skills.
- Excellent interpersonal & communication skills.
- Excellent problemsolving abilities.
- Ability to work collaboratively in a team.
- Proactive innovative and able to challenge traditional approaches.
Remote Work :
No
Employment Type :
Fulltime
نوع التوظيف
دوام كامل
القسم / المجال المهني
المهارات المطلوبة
الإبلاغ عن هذه الوظيفة
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