Consumer Collecting/ Student Marketer Program Management
- Recruit train and manage a team of student marketeers (university students) in South Upper Egypt region to make Red Bull an integral and relevant part of a students life.
- Coach motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience continually reinforce best practices and delivery against the defined strategy.
- Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
- Manage the day today operations of the SMs ensuring all key performance indicators are met (project/activation targets can targets product knowledge) and contributing to greater cut through with students.
- Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study sport party etc.) using a from students for students approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
- Set clear goals together with the Consumer Collecting Manager/Specialist (CCM / CCS) and FMM to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region.
Strategic Direction and Rightness of Brand Priorities
- Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level.
- Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.
- Drive relevance across a variety of consumption occasions and moments of need through tailored messaging amplification of occasion campaigns and activating the right big moments in the region.
- Work cross functionally managing internal & external requests in line with regional priorities.
Cross Functional Collaboration
- Create and deliver a regional marketing plan in line with the national strategy to drive product trial.
- Initiate organize and supervise sales executions that ensure perfect distribution and visibility at and around campus.
- Provide the FMM with monthly reports.
Qualifications :
- Experience in a marketing related field is highly desired.
- Strong passion towards the brand.
- Excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience.
- Strong leadership initiative and communications skills.
- Ability to meet strict and demanding deadlines.
- Strong prioritization and organizational skills.
- Must be a resident of Assuit.
- Valid Drivers License with the ability & willingness to travel frequently within the assigned region.
Remote Work :
No
Employment Type :
Fulltime