drjobs Field Marketing Specialist - Upper Egypt English

Field Marketing Specialist - Upper Egypt

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موقع الوظيفة drjobs

أسيوط - مصر

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عدد الوظائف الشاغرة

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الوصف الوظيفي

Consumer Collecting/ Student Marketer Program Management

  • Recruit train and manage a team of student marketeers (university students) in South Upper Egypt region to make Red Bull an integral and relevant part of a students life.
  • Coach motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience continually reinforce best practices and delivery against the defined strategy.
  • Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
  • Manage the day today operations of the SMs ensuring all key performance indicators are met (project/activation targets can targets product knowledge) and contributing to greater cut through with students.
  • Communicate clear expectations and guidelines for Student Marketeers to effectively plan and deliver on infusing Red Bull into student life during key moments (study sport party etc.) using a from students for students approach to create a credible brand image within universities and win students as loyal Red Bull consumers.
  • Set clear goals together with the Consumer Collecting Manager/Specialist (CCM / CCS) and FMM to drive trial that engages new users (e.g. freshmen & women) and expands the consumer base within universities in your region. 

Strategic Direction and Rightness of Brand Priorities

  • Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to build brand image and increase understanding of the product functionality on a local level. 
  • Drive consumer trial through activities in line with brand values international guidelines and expectations to win consumers.
  • Drive relevance across a variety of consumption occasions and moments of need through tailored messaging amplification of occasion campaigns and activating the right big moments in the region. 
  • Work cross functionally managing internal & external requests in line with regional priorities.

Cross Functional Collaboration

  • Create and deliver a regional marketing plan in line with the national strategy to drive product trial.
  • Initiate organize and supervise sales executions that ensure perfect distribution and visibility at and around campus.
  • Provide the FMM with monthly reports.

Qualifications :

  • Experience in a marketing related field is highly desired.
  • Strong passion towards the brand.
  • Excellent presentation skills and the ability to seamlessly blend in with an extremely diverse audience.
  • Strong leadership initiative and communications skills.
  • Ability to meet strict and demanding deadlines.
  • Strong prioritization and organizational skills.
  • Must be a resident of Assuit.
  • Valid Drivers License with the ability & willingness to travel frequently within the assigned region.


Remote Work :

No


Employment Type :

Fulltime

نوع التوظيف

دوام كامل

القسم / المجال المهني

التسويق

نبذة عن الشركة

الإبلاغ عن هذه الوظيفة
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