In this role you will be responsible for managing and executing our digital and social media strategies to drive online sales increase brand awareness and engage with our target audience.
Develop contribute and manage the digital & social platforms.
All strategies must be aligned with the Hotels brand image and culture. Provide cohesive analysis of market trends and competitive data to determine strategies that are up to date with current market and competitive conditions.
- Manage the execution of day to day projects and external agency partner projects.
- Audio/Video/Photo Production
- Graphic Design Agency
- Social Media Agency
- Collateral Printing Companies
- Execute paid media/advertising plan for local and national placements
- Content creation and management across multiple online platforms.
- Draft and edit advertising copy radio spots and marketing materials including (but not limited to) marketing posters/banners resort collateral inhouse guest newsletters/eblasts brochures transient marketing materials sales brochures rack cards einvitations print ads web banners
- Collaborate with the Director of Marketing & Public Relations Director of Sales & Marketing Director of F&B Spa and Cultural departments in development and execution of marketing strategies and plans to generate revenue growth
- Ensure that Sofitel brand image and marketing guidelines and standards are upheld reviewing all inhouse and external print and digital materials.
- Promotional listings/eblasts for OTAs (online travel agents).
- Work with Sofitel Corporate to stay updated on all brand internet marketing campaigns toolkits and standards. Participate in Corporate online marketing call and report back to team.
- Develop review and post social media content including image and video conceptualization and caption copywriting.
- Monitor and manage activity and engagement on social channels including Facebook Instagram Twitter and YouTube while developing appropriate and timely responses.
- Represent hotel by attending social and culinary events onsite and/or offsite to capture social media content where appropriate (evenings and weekends may be required)
Qualifications :
- Previous experience in the same role in 5 stars brand hotels.
- Must have the experience in the local market.
- Fluent writing and Speaking in English
- Career and results oriented with the ability to be flexible with hours days off assignment and additional duties.
- Must be able to work well under pressure in a fast paced and constantly changing environment.
- Excellent written verbal and communication skills.
- Must be strong team player with proven leadership development and delegating skills.
- High guest service skills with the talent knowledge and the vision and ability to lead colleagues to excellence.
Remote Work :
No
Employment Type :
Fulltime