Planning and Strategy
Develop and implement a comprehensive marketing communications strategy for the Egyptian market aligned with Clients overall objectives and targets.
Identify key target segments and develop tailored messaging and communication approaches for each segment.
Conduct market research and analysis to stay abreast of industry trends consumer insights and competitor activities.
Collaborate with regional and global marketing teams to ensure alignment and synergy in messaging and campaigns.
Budget
Assist in the development and management of the marketing communications budget for Egypt.
Track and report on budget utilization campaign performance and return on investment (ROI).
Ensure that marketing initiatives are delivered on time and within budget.
Job Specific Accountabilities
Oversee the execution of all marketing communications activities in Egypt including campaigns PR brand activations content development social media and influencer engagement.
Collaborate with agencies and partners to develop and execute creative campaigns that resonate with Egyptian travelers.
Monitor and evaluate the effectiveness of marketing initiatives and make datadriven adjustments as needed.
Develop and maintain a strong brand presence for Saudi tourism in the Egypt market.
Identify and leverage opportunities for media coverage and PR exposure.
Build and maintain relationships with key influencers and media outlets in Egypt
Support marketing partner engagement events and roadshows in Egypt as needed.
People Management
This position does not have direct reports.
Collaborate effectively with crossfunctional teams to achieve Clients goals.
Promote a highperformance crosscollaborative working environment embracing Client s values
General Accountabilities
This is a remote position with the requirement to work from the Egypt representative office.
Stay uptodate with the latest trends and innovations in marketing communications and the tourism industry.
Represent Clients at industry events and conferences in Egypt and the region.
Provide regular reports on marketing performance and insights to senior management.