Marketing Communications Manager

• Work with the Marketing Director to define Marketing Communication Strategy.

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction

• Creating and managing all marketing materials and collateral in line with brand direction

• Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.

• Tracking effectiveness of various campaigns and course corrections as required

• Develop Marketing Communication budget for campaign activities, delivering commitment to those budgets, and leading the team to control expenditure, and maximize value/scale for the market.

• Managing communications spend and working with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets

• Leading the planning and implementation of PR and initiatives related to the brand

• Leading the planning and implementation of international and local events and exhibitions

• lead the team in management of Commercial Launch activities, ensuring the needs to the consumer are represented.

• Work with the local agencies to develop marketing support for key launches.

• Drive media planning and execution in support of key brand, consumer and business objectives

• Ensure KPI tracking on key initiatives, evaluate ROI, and suggest improvement

• Selects and manages communications with external agencies.

• Ensure that marketing agencies (creative, digital, PR, media) support our mission to deliver simply outstanding consumer experiences

• Effectively manage the creation and production of branded assets for the market; sales literature, brochures, promotional assets & in-store in line printed material with agreed budgets and guidelines.