Sales Manager

Job Role: Sales Manager - Luxury Wholesale and Distribution

DUTIES AND RESONPONSIBILITIES

Team Leadership and Management:

- Foster a positive and collaborative team culture by promoting open communication, mutual respect, and teamwork.

- Conduct regular team meetings to discuss goals, performance targets, and any challenges or opportunities within the perfume section.

- Monitor performance metrics, such as sales figures, conversion rates, and customer satisfaction scores, to assess progress and identify areas for improvement.

Product Knowledge Training:

- Provide comprehensive training sessions on perfume products, including different brands, scents, ingredients, and packaging.

- Educate sales associates on the features, benefits, brand values, stories, and product lines and unique selling points of each perfume products available in the store.

- Conduct workshops or role-playing exercises to train sales associates on effective sales techniques, such as active listening, upselling, and cross-selling.

- Organize regular product demonstrations and sampling sessions to familiarize the team with the fragrance offerings and help them make informed recommendations to customers.

Sales Strategy and Execution:

- Develop and implement sales strategies to drive revenue growth and meet or exceed sales targets.

- Monitor sales performance, analyze trends, and identify opportunities for improvement.

- Ensure effective product merchandising, stock management, and pricing strategies to optimize sales and margins.

- Collaborate with the marketing team to plan and execute promotional activities, events, and campaigns specific to the perfume section.

Customer Service Excellence:

- Foster a customer-centric culture within the perfume section, ensuring exceptional customer service standards are upheld at all times.

- Resolve customer complaints or issues promptly and effectively, maintaining customer satisfaction and loyalty.

- Train and coach sales associates on effective sales techniques, product knowledge, and customer engagement strategies.

Merchandising and Inventory Management:

- Ensure effective merchandising of perfume products, including displays, signage, and promotions, to drive sales and enhance the shopping experience.

- Monitor inventory levels, conduct regular stock checks, and coordinate with inventory management to ensure adequate stock availability.

- Implement strategies to minimize shrinkage and maintain accurate inventory records.

Operational Efficiency:

- Ensure compliance with company policies, procedures, and standards within the perfume section.

- Collaborate with other department managers and store management to optimize overall store operations.

- Identify areas for process improvement and implement initiatives to enhance operational efficiency and effectiveness.