Brand Manager

Job Role: Brand Manager - Niche Perfumes

Responsibilities:

- Develops and recommends marketing and/or launch plans/strategies for assigned brands, including plans to correct shortfalls from planned results e.g., trade/consumer promotions/incentives.

- Initiates and maintains records of brand sales performance, including advertising and sale promotion spending against budget.

- Monitors distribution effectiveness and sales compliance of planned distribution; establishes and maintains records of opportunities opened and retail expansions for brands accounts.

- Initiates and maintains continuous evaluation of market data and information related to the market including competitive brands information and monitor brand performance vs. direct competitive brands.

- Liaison with principals/suppliers of brands assigned, plan and implement marketing platform, e.g., brand position, product forecast, merchandise flow, formalization of purchase orders. Keep detailed sales and stock reports etc.

- Liaison with advertising agencies to ensure production deadlines are met and planned advertising are carried out correctly.

- Excellently negotiate price, shipping/export conditions and labeling requirements per local law.

- Maintains close contact with Sales and merchandising teams

- Ensure stocks availability within reasonable inventory levels.

- Order and ensures optimal stock level of brands and merchandize items per the retail data trend and consumer demand.

- Controls purchases and stock level according to established company rules and check regularly the inventory level.

- Reviews and analyze launch sales and product movement to establish selling trends and as well as opportunities to for continuing brand awareness and growth.

- Participate in stock-taking (counting and describing the goods in stock)

- Be aware of health, safety and welfare issues and practices.

- Develops a strong relationship with outside sources on trends, including, but not limited to colors, fashion, and innovative cosmetics.

- Performs Brand Management tasks as deemed necessary.

Requirements:

1. Excellent communication skills consumer & supplier relations; presentation skills

2. Finance and Range Planning; Profit and Loss Management

3. Retail Performance and Incentive Management

4. Leadership, Team Advocacy and Development