Lifecycle Automation Manager

Job description

About the role

As a lifecycle automation manager, you will be responsible to planning, building, deployment, analysis and optimisation of all automated direct media campaigns by analysing the existing communications landscape and work with business owners to identify opportunities to introduce automated communications as part of achieving the business objectives and enhancing the customer experience.

Other operational duties would inlclude:
• Analysing existing automated lifecycle campaigns and establish KPI and benchmarks to evaluate their performance and develop a corrective plan of action where needed.
• Actively seeking to improve technical capabilities of automation, direct media and CRM campaign tools.
• Planning persona identification for the purposes of reaching them via tailored automated programmes.
• Ensuring correct deployment of automated programmes and align with overall campaign and commercial objectives.
• You will be responsible to optimize campaigns.
• Working with key stakeholders within product owners, content, data and marketing to successfully launch campaigns.
• Increasing and engaging the database members with relevant communications across the funnel by further developing and optimising current campaigns, personalisation, templates, content, marketing, automation and performance.
• Regular reporting of campaign performance through the maintenance of dashboards and creation of reports to socialize with upper management, business owners and wider team
• Instilling a culture of test and learn within each campaign and work with optimization teams. Use as a basis of iterative campaign improvements.
• Adopt guardianship of best practices of all executed campaigns.
• Perform other departmental duties related to his/her position as directed b the head of the department.

Be part of an extraordinary story

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.