Overview:
The Digital Marketing Expert plays a crucial role in developing implementing and managing marketing campaigns to promote a company and its products or services. This position is essential for driving brand awareness lead generation and customer engagement through various digital channels.
Key Responsibilities:
- Develop and implement digital marketing strategies
- Manage and optimize online advertising campaigns
- Conduct market research and analysis
- Monitor and improve website performance
- Create and manage email marketing campaigns
- Produce engaging content for social media channels
- Utilize SEO and SEM techniques to increase website traffic
- Analyze and report on digital marketing efforts
- Stay updated on digital marketing trends and tools
- Collaborate with other teams to ensure cohesive branding
- Identify and target specific audience segments
- Optimize user experience on digital platforms
- Track and measure KPIs for digital marketing campaigns
- Implement A/B testing for digital ads and content
- Manage digital marketing budget effectively
Required Qualifications:
- Bachelors degree in Marketing Business or related field
- Proven experience in digital marketing or similar role
- Strong knowledge of online marketing tools and best practices
- Proficiency in analytics and datadriven insights
- Expertise in SEO SEM and social media marketing
- Excellent written and verbal communication skills
- Experience with content management systems and email marketing platforms
- Ability to multitask and work in a fastpaced environment
- Creative thinking and problemsolving abilities
- Good understanding of web design and user experience principles
- Familiarity with marketing automation and CRM software
- Uptodate with the latest trends and best practices in digital marketing
- Strong project management and organizational skills
- Certifications in digital marketing tools or platforms a plus
- Ability to work effectively in a team and independently
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