Public Relations Manager

Job Summary The Public Relations Manager develops, coordinates and implements the organizations public relations strategy to build relationships and communicate a positive image and brand of the organization. This position also analyzes media coverage and evaluates advertising and promotion programs for compatibility with public relations efforts and ensures alignment with the organization strategic objectives. Job Responsibilities 1 Develop and implement appropriate strategies, programs, and policies for all stakeholders to achieve positive image and brand. Ensure that all published/distributed organization marketing materials are all formatting, aesthetics and content are in line with Company standards and expectations Strengthen communication and good relations with appropriate external bodies and other departments. Design programs to create and maintain a positive image of the corporation to the external publics. Manage the dissemination of information with targeted publics through appropriate channels in line with the organization’s mission and vision. Protect, maintain, and enhance the organization’s reputation amongst government stakeholders and influencers by providing a regular interface and communicator for the organization with various government personnel. Manage and coordinate research into stakeholder's perceptions and image of the organization, to achieve positive reputation for the organization. Manage the day-to-day activities of the team and directly supervise the work to ensure alignment in the organization strategic objectives. Advise on communications implications for the organization’s plans and actions to ensure government opinion and other factors which could affect the organization are taken into account. Draft speeches and arrange interviews for an organization’s top executives. Ensure that all published/distributed organization materials are all formatting, aesthetics and content are in line with Company standards and expectations Continually evaluate the public relations strategy. Work closely with the marketing department for content planning and dissemination. Ensure documents and marketing materials are current, accurate and properly reflect the brand and desired messaging. Provide clients with information about new promotional opportunities and current PR campaigns progress. Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts. Respond to requests for information from the media or designate an appropriate spokesperson or information source. Prepare, manage and monitor the department’s budgets. Lead, motivate and develop the departmental staff to achieve business and people objectives. Job Responsibilities 2 Additional Responsibilities 3