Website Manager

Website Manager

Reporting to: Chief Marketing Officer

Location: London Hybrid 2 days WFH

Salary: Competitive alongsideannual performance bonus!

Who We Are

Founded in 2000 Healthxchange Group is the leading supplier of aesthetic medical products and treatments to medical professionals within the UK. As a winner of the Aesthetic Awards for the past few years we pride ourselves on the quality of our products and our customer service. Now is an exciting time to join our growing business within the field of aesthetic medicine.

About the Role:

We are seeking a talented Website Manager to join our Marketing team. You will oversee and optimise the Healthxchange and Skinstation websites to enhance user experience drive business growth ensure all promotions are managed effectively and implement effective ecommerce strategies to increase conversion rates and average order values both direct ecommerce sales B2B and B2C and to drive and capture leads for our field sales team.

Responsibilities:

• Oversee the daytoday management of Healthxchange and Skinstation websites.
• Ensure both websites are uptodate with the latest products promotions and content.
• Monitor website performance troubleshoot issues and implement improvements.
• Coordinate with the marketing team and specifically the Content Executive to create and update engaging content including product descriptions blog posts and landing pages.
• Work with the SEO agency to ensure content is optimised for SEO to improve search engine rankings and drive organic traffic.
• Implement strategies to improve conversion rates and average order values on group websites.
• Manage and optimize the customer journey from landing pages to checkout.
• Work with developers to manage website architecture ensuring both sites are scalable secure and meet industry standards.
• Oversee the integration of thirdparty tools and plugins to enhance website functionality.
• Use web analytics tools to monitor key performance indicators (KPIs) and generate regular performance reports.
• Provide insights and recommendations based on data analysis to improve website performance.
• Ensure a seamless and positive user experience across all websites.
• Gather and analyse customer feedback to identify areas for improvement.
• Influence and inform website redesign and development projects coordinating with internal teams and external vendors.
• Manage timelines budgets and deliverables to ensure projects are completed on time and within scope.
• Ensure both websites comply with legal and regulatory requirements including GDPR and other data protection laws.
• Implement and maintain robust security measures to protect customer data.

Requirements:

• Proven experience managing ecommerce websites preferably in the aesthetics or beauty industry.
• Proficiency in using CMS platforms (e.g. Magento or Shopify) and web analytics tools (e.g. Google Analytics).
• Strong understanding of SEO web analytics and ecommerce best practices.
• Ability to develop and implement effective ecommerce strategies.
• Excellent project management skills with the ability to manage multiple tasks priorities and stakeholders
• Experience in informing website redesign and development projects.
• Exceptional communication and teamwork abilities.
• Ability to coordinate with multiple teams and stakeholders.
• Familiarity with digital marketing strategies and tools.
• Understanding of the aesthetics and skincare industry is desirable.

Benefits

Company Pension hybrid working (3 days office:2 wfh) annual bonus scheme 23 days holiday plus bank holidays (and increasing with service) staff discount staff social events access to Health Assured EAP

Healthxchange is committed to creating a diverse and inclusive work environment. We are proud to be an equal opportunity employer and we welcome and encourage applications from all qualified individuals regardless of race colour religion sex sexual orientation gender identity national origin age disability status marital status or any other legally protected status. All employment decisions are based on merit qualifications and business needs.