Digital Account Executive

To Succeed In This Role, You Need To

• Proactively anticipates potential outcomes of events during project planning and implements necessary actions to ensure projects remain on schedule within the digital sphere.
• Serves as the primary point of contact for clients regarding all logistical issues related to digital campaigns and initiatives.
• Cultivates robust and constructive relationships with key client and agency personnel on a day-to-day basis within the digital realm.
• Demonstrates exceptional listening skills to accurately understand and address client needs and concerns in the digital landscape.
• Possesses a comprehensive understanding of the pivotal factors influencing profit and loss in digital advertising initiatives.
• Manages the accuracy and timeliness of estimating and invoicing processes specific to digital projects.
• Recognizes and appreciates the broader business context in which digital advertising operates and actively seeks to broaden business acumen.
• Demonstrates a foundational understanding of the essential components of the digital communications mix.
• Exercises sound creative judgment tailored to digital platforms and content.
• Familiarity with and utilization of discipline-specific digital tools, including but not limited to the Ogilvy 360 and Brand Stewardship toolbox.
• Oversees the efficient administration of digital projects from all angles, ensuring minimal disruption and maximum efficiency.
• Serves as the linchpin of the digital account handling team, adeptly managing administrative tasks with utmost efficiency.
• Ensures prompt and accurate dissemination of information to all relevant departments within the agency pertaining to digital projects.
• Cultivates excellent relationships with all departments, particularly creative, fostering an environment conducive to the development of outstanding digital work.
• Generates regular status reports for each digital account, providing comprehensive updates on project progress.
• Organizes regular internal status meetings specific to digital projects to ensure alignment and progress.
• Coordinates client meetings and associated requirements, including logistics such as room booking, catering, and presentation setup for digital-focused discussions.
• Records all client meetings and generates accurate contact reports, distributing them within 24 hours to relevant stakeholders.
• Maintains a centralized filing system for digital project documentation, ensuring easy accessibility and organization.
• Conducts quality checks on all digital work leaving the agency to uphold standards of excellence.
• Maintains familiarity with agency operations beyond the scope of Account Management, particularly within the digital domain.
• Regularly monitors and analyzes competitive digital advertising and product activities to inform strategy and innovation.
• Provides prompt and comprehensive responses to all client queries related to digital projects.
• Demonstrates unwavering commitment and drive to produce exceptional digital advertising content.
• Collaborates with creative teams to develop relevant presentation materials tailored to digital platforms for new projects.
• Exercises budget control for digital accounts based on guidance from Account Managers/Directors.
• Holds regular status meetings with Financial/Production Controllers to ensure financial alignment for digital projects.
• Ensures prompt resolution of Work In Progress (WIP) for digital initiatives.
• Proactively follows up with clients for payment of digital project invoices and addresses invoice queries promptly.
• Conducts reconciliation of each digital project within three months of completion.
• Assists Account Managers in the production of digital campaigns, providing support as needed.
• Updates the Traffic Manager promptly on any changes to the status of digital projects.
• Reviews the status of all digital projects with the Traffic Manager on a weekly basis to maintain alignment and progress.
• Initiates the creation of Job Numbers for digital projects as needed and closes out completed projects in a timely manner.
• Submits timing plans and estimates to clients for digital projects, providing clear timelines and deliverable expectations.
• Communicates revisions to timing plans and estimates promptly to clients, obtaining approval for supplementary estimates when necessary.
  

Qualifications

• Bachelor's degree with 1-2 years of experience working within the digital/social agency space.
• Exceptional written and presentation communication skills, with confidence in engaging with senior brand managers and partner agencies within the digital realm.
• Understanding of brand marketing mix, ensuring seamless integration and amplification of digital strategies with more traditional channels.
• Positive outlook that contributes to a thriving company culture and fosters healthy business relationships.