Search Engine Optimization Executive

Key Responsibilities

• SEO Strategy Development:
• Develop implement and manage comprehensive SEO strategies that align with business objectives and drive organic traffic growth.
• Conduct thorough SEO audits to identify opportunities for improvement.
• Keyword Research:
• Perform extensive keyword research to identify highvalue keywords and longtail phrases that align with our target audience.
• Analyze keyword trends and integrate them into the content strategy.
• OnPage Optimization:
• Optimize website content including meta tags headers URL structures and images to improve search engine visibility.
• Ensure all content is optimized for both search engines and user experience.
• Content Strategy:
• Collaborate with content creators to develop SEOfriendly content that engages and converts target audiences.
• Provide guidance on best practices for writing and structuring content.
• Technical SEO:
• Address and resolve technical SEO issues such as site speed mobile optimization crawl errors and schema markup.
• Work with web developers to implement technical SEO recommendations.
• Link Building:
• Develop and execute effective linkbuilding strategies to acquire highquality backlinks.
• Monitor backlink profiles and disavow toxic links as necessary.
• Analytics and Reporting:
• Use tools such as Google Analytics Google Search Console and SEO software (e.g. Ahrefs SEMrush) to monitor site performance.
• Generate and present detailed performance reports highlighting key insights and areas for improvement.
• Competitive Analysis:
• Conduct competitive analysis to identify SEO trends and strategies used by competitors.
• Recommend adjustments to our strategy based on findings.

Qualifications

• Education:
• Bachelor s degree in Marketing Communications Information Technology or a related field preferred.
• Experience:
• Proven experience as an SEO Expert or similar role with a track record of successful SEO campaigns.
• Indepth knowledge of current SEO tools and best practices.
• Skills:
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools such as Google Analytics Google Search Console Ahrefs SEMrush Moz etc.
• Excellent analytical and problemsolving skills.
• Strong communication skills with the ability to convey complex SEO concepts to nontechnical stakeholders.
• Experience with HTML CSS and JavaScript as they relate to SEO.
• Attributes:
• Detailoriented and highly organized.
• Ability to work independently and as part of a team.
• Strong project management skills with the ability to handle multiple tasks and deadlines.

Physical Requirements

• Ability to sit for extended periods while working at a computer.
• Ability to attend meetings and collaborate with team members.

Benefits

• Competitive salary and benefits package.
• Opportunities for career growth and professional development.
• Flexible working hours and remote work options.
• Comprehensive health dental and vision insurance.
• Paid time off and holidays.

analytics,competitive analysis,analytics and reporting,technical seo,keyword research,seo strategy development,seo,search,on-page optimization,content strategy,link building