Group Head - Performance Marketing

• Building and scaling a truly worldclass growth marketing team and capability alongside the top leadership of Eridium
• Responsible for creating a marketing plan to drive growth & increase engagement retention & revenue from clients
• Work closely with management to discuss conversion improvement strategies feedback & results
• Manage daily performance reports and share insights with the team to achieve targets
• Lead a highperforming team to create and implement strategic marketing initiatives across various marketing functions including performance marketing branding organic growth events social media marketing product marketing and partnerships
• Work endtoend across the paid marketing funnel: Creative Targeting Budget Allocation Spend Optimization Data/Tracking
• Create and implement the marketing plan in line with overall business objectives while striking a balance between longerterm strategic brandbuilding activities midterm lead generation and nurturing as well as quick wins to achieve targets
• Report on marketing KPIs like leads conversion rates website traffic ROAS social media engagement etc.
• Identify marketing performance issues and identify the root cause analysis with the help of analytics tools such as Google Analytics
• Deliver quantifiable improvements in return on investment (ROI) and cost per conversion (CPA) across all channels
• Build winwin relationships with new and existing clients
• Manage the marketing budget to drive sustainable bottomline growth
• Constantly optimize marketing activities to improve ROI Allocate budgets and analyze and recommend modifications to ad spends

• A minimum of 10 years of experience in performance marketing preferably in the Digital Marketing arena
• Excellent communication and collaboration skills with the ability to work crossfunctionally with multiple teams
• Growth mindset someone who is not afraid to think big and take on calculated risks to meet goals effectively
• Digital Expertise conversant with all forms of digital formats and measurement
• Sound experience in managing multiple projects
• Proficiency with all ad platforms (Search Social and Programmatic)
• Proven track record of creating and managing successful performancebased campaigns across various channels.
• Strong analytical skills and experience with data analysis tools such as Google Analytics.
• Must be uptodate with the latest trends and technologies in digital marketing
• Ability to prioritize strategically and analyze large sets of data

• Enjoy a healthy worklife balance with fixed weekends off
• Exposure to cuttingedge digital marketing strategies and technologies
• Competitive salary package
• Medical Insurance to Self Spouse & Kids

performance marketing,digital marketing,campaigns,google ads,linkedin ads