HoReCa Trade Marketing Representative

What You Will Be Accountable For

• Identifying all HoReCa outlets, classify and maintain a database for all outlets in the territory
• Achieve the call coverage and frequency agreed with the HoReCa manager and deliver the operational objectives set for each outlet type (availability, visibility etc.)
• Negotiate visibility agreements with the targeted trade marketing outlets, install and maintain merchandising materials in investment outlets
• Provide clear direction to the HoReCa distribution representatives servicing the territory and demonstrate self-discipline and performance at high standards
• Implements and visibly supports team decisions and team’s ‘ground rules’
• Track performance of cycle activities and events on time and in full
• Report emerging trends in HoReCa outlets and manage assigned budget, materials and equipment efficiently and effectively
• Build and maintain excellent relations with HoReCa owners and managers in the territory
• Conduct staff training for contracted HoReCa outlets
• Maintain a close working relationship with distribution representatives and agencies
• Build effective networks to get things done and develop effective peer working relationships
• Identify opportunities to add value and recommend innovative customer and consumer engagement initiatives
  

Essential Experience, Skills And Knowledge

• Education with a degree preferably in Marketing
• 1-2 years of experience preferably with HoReCa background or exposure
• High self-motivation, independent, good interpersonal and presentation skills
• Selling and negotiation ability
• Previous knowledge regarding account management is preferable
  

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies