The Role
Strategic Brand Development: Develop and execute a comprehensive brand strategy that aligns with KeeTas vision and mission translating brand elements into gotomarket strategies. Marketing Campaign Leadership: Lead the development and management of marketing campaigns across various channels including social media OOH and digital advertising. CrossFunctional Collaboration: Work closely with crossfunctional teams including creative product and operations to ensure cohesive brand messaging and execution of integrated marketing initiatives. Performance Measurement: Measure and analyze the success of campaigns and activities provide datadriven recommendations for continuous improvement and optimization based on local insights. Market Monitoring: Continuously monitor and report on brand health and industry trends providing strategic insights to the management team. Budget Management: Manage marketing budgets and ensure efficient allocation of resources. Innovation Driver: Bring fresh thinking and propose new marketing ideas/ campaigns based on local insights and trends.
Requirements
- Bachelors degree in marketing business or a related field. Excellent proficiency in English and Arabic is a must. 56 years of proven experience in branding and marketing communication preferably in food delivery ecommerce or related industries. Demonstrated success in developing and executing integrated marketing campaigns that drive customer acquisition and engagement. Experience in establishing and managing partnerships with restaurants or similar stakeholders. Ability to quickly respond to changing market conditions and customer needs. A selfstarter with a strong cando attitude with a proactive and solutionsoriented approach. Creative thinker with the ability to generate innovative ideas and solutions. Deep understanding of the Saudi ecosystem dynamics and general Food scene. Excellent communication and interpersonal skills with the ability to collaborate effectively with crossfunctional teams and build strong relationships.
About the company
On Time. Everytime. KeeTa! KeeTa is a new international brand officially launched by Meituan (HKG: 3690) the leading technologydriven retail company providing the largest food delivery service in the world. Were here in Hong Kong expanding our business internationally and striving to provide local residents with more customized efficient and reliable delivery services!This job has been sourced from an external job board.
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