Associate Director of Integrated Media

The Director of Integrated Media supports the agency by exhibiting the core values; Dedication Responsibility Integrity Vision and Excellence. Working with the ins and outs of every platform; traditional media digital media social media and display; the director will know their audience to devise a clear plan within the clients budget. The Director of Integrated Media will represent the agency in new business proposals and have the responsibility to continually propose opportunities to existing clients to expand media budgets.

DUTIES AND RESPONSIBILITIES:

Work with clients & account teams to establish goals and proper KPIs in media educating the team on media tactics platforms and vendors when needed (POVs)

Manage a selection of paid social media buys inplatform on highprofile accounts

Lead the development of strategic integrated programs across channels such as digital social print radio television & OOH that address campaign objectives and delivers results for clients

Work with the VP to evolve our media processes partners and tools to deliver the best experience for the team and clients

Create client presentations that are both executive view and detailed view of strategies based on the audience attending the presentation

Direct and manage social media traditional/digital buying PPC and analytics implementing best practices across all media channels

Collaborate with other agency departments to encourage integration with digital and creative teams where possible

Manage tracking and optimization of media measuring and analyzing digital and traditional campaigns to draw insights from results and reporting

Maintain strong relationships with clients and vendors

Create and value a positive working environment across team and agencywide to provide client success and service

Performs other related duties as assigned by management

SUPERVISORY RESPONSIBILITIES:

Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws.

Responsibilities include interviewing hiring and training employees; planning assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Bachelor s degree in advertising/marketing or related field is a must

10 years of social media media planning and buying paid search and/or related experience with 3 years managing a team

Experience with planning and buying digital & social media is a must traditional media buying/planning experience is a plus

Healthcare experience is desired

Ability to manage multiple projects simultaneously adapting easily to changes in requests

Tactful and diplomatic communication skills; internal external formal and informal written and verbal

Ability to work independently and with a team

Must be comfortable managing budgets $1M5M on accounts

Multilocation acquisition and grand opening experience a plus

We offer competitive healthcare dental and vision plans along with several voluntary benefit extras. Employees receive generous PTO in addition to all major holidays and the option to enroll in a comprehensive 401K plan with employer matching.