Market Research Analyst

• Gather analyze and interpret market data to provide insights for a Fortune 100 retail client focusing on market trends customer preferences and competitive landscapes.

• Conduct extensive secondary research using web sources annual reports industry reports and analyst reports to collect relevant market data.

• Analyze both qualitative and quantitative data to identify market trends opportunities and potential threats.

• Present findings and insights clearly using MS PowerPoint Excel and Power BI ensuring stakeholders understand key takeaways.

• Drive datadriven decisionmaking by delivering actionable insights that support the development of effective marketing strategies.

• Collaborate with crossfunctional teams to ensure insights align with business objectives and contribute to overall strategic goals.
  

Requirements

• Experience in Marketing Analytics.

• Proficiency in SQL and BI tools particularly Power BI.

• Strong skills in performing extensive secondary research data analysis market sizing and intelligence.

• Ability to analyze consumer behavior and conduct competitive analysis.

• Experience in liaising with customer stakeholders to gather and understand requirements.

• Proven ability to create dashboards and reports to present insights effectively.

• Excellent presentation and communication skills.
  

Benefits

• Competitive salary and performancebased bonuses.
  

• Comprehensive insurance plans.
  

• Collaborative and supportive work environment.
  

• Chance to learn and grow with a talented team.
  

• A positive and fun work environment.
  

Experience in business and data analysis, with a particular penchant for the retail realm. Experience in Advanced Excel, SQL, and Power BI The ability to articulate complex business problems with clarity and precision, turning chaos into clarity with ease. Experience in retail analytics. Proficient in customer analytics methodologies including CRM and loyalty program analysis, with a focus on enhancing customer engagement and retention strategies. A proven track record of leading a team of talented analysts, empowering them to unleash their full potential and make a tangible impact on our business. Strong interpersonal skills and a team captain.