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Position: Account Director Comms Planning
Location: London
Salary: 55,000 p/a

Summary

An amazing opportunity for you to join a proper, award winning, mid-sized ad-agency in the centre of London as a Comms Planning Account Director

About the Company

Proudly non-corporate and with a passion for doing the right thing to deliver success for their clients within a unique and inspiring working culture. We encourage an entrepreneurial attitude where you get out what you put in and are a profoundly independent agency.

Our freedom philosophy lives across our entire business from people, product, and planning. It means we plan & buy media how we want, develop careers how we want, take holiday when we need it, invent tools when we need them, give people a platform to speak up, question and express themselves freely - but more importantly it has allowed us to create an amazing place to work.
Now around 300-people strong with wonderful offices and some flexibility to WFH.
Company benefits are second to none and our free staff bar is always open!

The Role

A successful candidate would become an integral member of the AV department. The AV team are driven, forward thinking and challenge themselves to deliver bespoke broadcast strategies for their clients no matter what the budget. The ideal candidate is motivated and can motivate clients to believe in great broadcast plans including bespoke video buys, big brand campaigns and performance led campaigns for some of our most exciting clients. They would need to be capable of delivering best in class audit results whilst maintaining good relationships with the TV stations.

Responsibilities

  • You will be a direct client contact maintaining a strong working relationship and ensuring we are continually considered as an extension of the marketing team

  • You will understand your client s category, add value with your opinions and demonstrate an ability to make recommendations that will positively impact their businesses

  • You will help to give day to day guidance to less experienced team members

  • Understand the latest trends & introduce new media opportunities within your planning

  • Work with specialist teams to deliver cohesive, fully integrated cross-channel plans & clearly communicate to clients how the channels will work together

  • Understand how both individual channel KPIs and overall campaign KPIs will be used to measure the success of your plans

  • Understand how to build test and learn opportunities into your planning when relevant

  • Present cross-channel plans to clients

  • Have worked with B2B clients, understanding key media owners who can help pinpoint people with certain job roles or titles

  • Managing the output from junior team members, developing their output and career progression

The Candidate

The ideal person for this position will fit with the culture of our agency. They will be positive, participative, self-confident, friendly, self-starting, competitive, inquisitive, imaginative, factual, consistent, and self-disciplined.

We are looking for the following qualities in any candidate:

  • Creative Thinker: Innovate and create different solutions for clients

  • Communicative: Get excited by briefs and show passion when presenting solutions back to clients. Must be able to explain how our media recommendations can make a real difference to businesses

  • Confident: In presenting, trading, and striking deals with media owners

  • Analytical: Of course, a good planner will possess amazing technical, numerical, and interpretative skills, and be able to draw conclusions and react to any data results and reports

  • Stickler for detail: Monitor media schedules sent to clients across the team

  • Practical: A doer but with an instinct for what can really be achieved when planning and buying plans

Requirements

  • A minimum of 4 years experience in media planning and buying agencies

  • Currently in a role that involves digital channel planning and/or comms planning of a fully integrated media planning approach

  • A working knowledge of the current media market landscape and be fluent in their ability to communicate this to clients

  • A thorough understanding of existing and developing opportunities within every digital media channel and an appreciation of the evolving nature of data compliance and its implications for media planning

  • A strong understanding of B2B and / or a focus on performance planning accounts

  • Understanding how brand activity will link in with performance lead comms

  • Knowledge of and experience with key planning tools plus advanced Excel & PPT

  • Excellent time management skills, both of yourself and others


A minimum of 4 years' experience in media planning and buying agencies Currently in a role that involves digital channel planning and/or comms planning of a fully integrated media planning approach A working knowledge of the current media market landscape and be fluent in their ability to communicate this to clients A thorough understanding of existing and developing opportunities within every digital media channel and an appreciation of the evolving nature of data compliance and its implications for media planning A strong understanding of B2B and / or a focus on performance planning accounts Understanding how brand activity will link in with performance lead comms Knowledge of and experience with key planning tools plus advanced Excel & PPT Excellent time management skills, both of yourself and others

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