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Manages the product throughout the Product Lifecycle under guidance from Product Manager II to enable the delivery of great products
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Develop the core positioning and messaging for the product
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Defines the Product Roadmap
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Ensure product requirements and user stories are clearly understood from the customer discovery process
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Ensures the product and customer requirements are gathered and prioritized
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Enables research and plans the productline strategy
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Sets and tracks clear Product Success goals
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Ensure the execution of their product development in collaboration with engineering
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Adherence to the best practices and standards; provide periodic status updates
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Perform product demos to customers
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Influence and improve customer satisfaction
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Set OKRs for self/team and also provide feedback to the goals of team membersTypical performance measures:
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Outcome accounting performance
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Number of Customer Activations
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Number of Customer Retentions
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TCV of Customer Revenue
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Product growth
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Achievement of revenue targets
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Adherence to project schedule and timelines
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Number of domain certification and product certifications
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Personal achievement of quarterly/yearly objectives (OKR Assignments HIG Stretch goals) Performance Areas:
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Plan to develop great products:
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Set quality product goals and key initiatives to meet the same
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Create and manage a product roadmap based on delivering value outcomes
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Write high quality user stories
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Facilitate the collection and prioritization of roadmap inputs and manage a living roadmap
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Conduct Product and Release Planning sessions with crossfunctional teams
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Design to deliver great customer experience:
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Design customercentric experiences throughout the customer decision journey
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Define user experience (e.g. wire framing journey maps) partnering with product designers
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Write great user stories by capturing and translating customer stories into product features that deliver value and delights users
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Research the market to ensure an unfair advantage
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Understand market trends partner ecosystems and competitive strategies
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Understand users the marketplace the competition and future trends for the domain or type of system being developed through customer and market research competitive analysis and rapidly acquiring domain expertise
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Define and articulate unique product and business differentiation
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Manage business to go to and win in the markets
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Set goals and establish and manage to KPIs for product success (OKRs Pirate Metrics etc.)
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Protect assets and mitigate risks employing IP knowledge
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Manage great people
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Lead teams communicate with diverse groups and influence change throughout the organization
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Set a vision of what s/he wishes to build and motivate the engineering team to deliver the vision
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Prioritize delegate influence persuade resolve
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Use great technology
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Deep understanding and usage of tech stacks
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Use scrum / agile proficiency (backed up by CSPO / CSM certifications) to deliver projects
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Employ great technology in product management by diving deep into technology trends and architectures
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Employ great methods in product management
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Understand different product management and development approaches
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Understand product usage modelsSkill Examples:
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Develop the core positioning and messaging for the product
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Perform product demos to customers
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Creates user stories
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Manages product pipeline effectively
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Defines user experience to be incorporated into the User Design
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Creates market customer and competition research based on understanding of market trends partner ecosystems and competitive strategies
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Creates business cases and business models including revenue modeling cost management SaaS models outcomebased models
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Creates and manages a great team and stakeholders with proven ability to influence crossfunctional teams without formal authority
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Leverages great technology in product management by diving deep into technology trends and architectures
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Motivates team to build and deliver great products Knowledge Examples:
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Domain / Industry Knowledge: Working knowledge of standard business processes within the relevant industry vertical customer business domain
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Technology Trends Knowledge: Demonstrates broad knowledge of technology trends related to multiple interrelated technologies
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Expert at customer discovery
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Proficient in user story writing
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Proficient in product pipeline management
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Expertise in user experience design
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Knowledge of market trends partner ecosystems and competitive strategies
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Expertise in people management
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Knowledge of technology trends and architectures