This is a remote position.
- The individual in this role will serve as the primary contact for all marketingrelated matters and will collaborate with restaurant owners specializing in Indian Italian and Mediterranean cuisines.
- They will assume responsibility for conducting daily marketing meetings with the sales team.
- Preference will be given to candidates who possess experience in the restaurant industry or have a strong understanding of international culinary traditions.
- Managing marketing team to achieve the monthly targets
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation content curation pay per click campaigns event management publicity social media lead generation campaigns copywriting performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage educate and motivate
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate comfortable working with numbers making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Uptodate with the latest trends and best practices in online marketing and measurement
- Minimum 38 years of experience in Marketing Industry
- Must have knowledge of Digital Marketing Social Media Marketing Email Campaigns & SEO
Benefits
- Remote Job
- Friendly Environment
- Guaranteed Growth
-Graduation or Post Graduation -Proven working 3-8 years experience in digital marketing -Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns -Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate -Experience in optimizing landing pages and user funnels -Solid knowledge of website analytics tools -Hours are Monday to Friday and half day Saturday 9am to 5pm EST (Toronto Time)